WWST Site Copy

Website Audit & Page Copy

Visit Website
Visit Website
Arrow
Client
Worldwide Stone and Tile
Service
SEO Copywriting
Tools
Yoast, SEMRush
Year
2021
Work Image

Project overview

Website Content Audit & SEO Copywriting

WWST initially engaged me for social media support before expanding the scope of work to include website content strategy and copywriting. I conducted a review of the existing website to identify opportunities for improving messaging, content structure, and overall clarity.

Based on the audit findings, I provided recommendations for strengthening the website experience and aligning content more closely with the company’s goals. WWST then contracted me to rewrite their existing website copy, creating approximately 2,100 words of updated content across key pages.

The revised copy incorporated foundational SEO practices, improved content organization, and a more polished corporate voice designed to better communicate the company’s services and value proposition to prospective customers.

Excerpt

These days customers have more options than ever when it comes to their building and renovation projects. We know that simply being a stone installation expert is the bare minimum. That's why we provide our services and products at highly competitive rates and finish projects on time and on budget. Because of our values, we've become recognized by industry professionals as a top resource for surfacing materials and installation services.

Documentation

PDF: Master Copy

PDF: Website Copy Audit

Link: WWST Website

Images