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I specialize in improving digital platforms through website operations, product information management, and content systems. From managing large product catalogs and CMS platforms to optimizing user experiences and publishing workflows, I help organizations create accurate, scalable, and user-focused digital experiences. My work combines operational thinking, analytics, UX principles, and cross-functional collaboration to improve both business processes and customer outcomes.
SEMRush, Google Search Console, Google Trends, AnswerThePublic, Ubersuggest, GoogleAnalytics, ChatGPT
WordPress, WooCommerce, Elementor, Beaver Builder, Webflow
Figma, Illustrator, InDesign, Photoshop, Canva
Monday.com, Trello, Google Workspace, Evernote
I manage the day-to-day operation of digital platforms, ensuring website content, product information, and user experiences remain accurate, organized, and aligned with business goals. From CMS administration and publishing workflows to analytics and quality assurance, I've built systems that enhance the customer experience.
WordPress, WooCommerce, CMS Administration, Content Operations
I develop and manage content systems that support business objectives, combining structured information, governance, and user-focused publishing practices. By balancing content strategy, UX principles, and operational workflows, I help teams deliver accurate, consistent, and measurable digital experiences.
Content Strategy, Content Governance, Digital Publishing
I establish content standards and governance frameworks that keep digital experiences consistent, accurate, and scalable. By balancing user needs, business objectives, and editorial standards, I help teams manage content more efficiently across websites and digital platforms.I develop content strategies that adapt to diverse audiences while maintaining a consistent brand voice. Whether supporting B2B or B2C initiatives, I align messaging with user needs, business objectives, and editorial standards.
Content Governance, Editorial Standards, Information Architecture
I use analytics, user behavior, and search performance data to identify opportunities for continuous improvement. From measuring content performance to optimizing navigation and landing pages, I use insights to support better digital experiences and informed business decisions.
Google Analytics, Performance Optimization, User Insights
