I'm a tenacious Branding Director, obsessed with creative communications, cheeky turns of phrase, and designs that make me go *chefskiss*. I have six years of experience in copywriting, graphic design, website administration, and brand management.
My approach to any project is user-centric, ensuring that every design decision works for people, not media.
Illustrator, InDesign, Canva
Figma, MarvelApp, Wordpress, Elementor, Beaver Builder, Editor X
Answer the Public, SEMRush, Google Trends, Ubersuggest
Monday, Trello, Google Drive, Evernote
I excel at combining design and copy for asset outputs. Both can only survive with the other. With that mindset, I always consider the end user's needs and expectations, thus being able to create unique and effective end products that convert and inspire.
Creative Business Copy, Print Materials, Digital Content
When organizing and creating site content, I utilize my certification in UI/UX to create new landing page designs and specify useability improvements. I have extensive experience with product catalogs exceeding 13k products and excel at translating hard-copy brochures into digital products.
CMS Management, Content Audits, Product Data Entry
Because of my experience with hybrid business operations, I understand the nuances of brand standards. With this hands-on knowledge, I craft content and assets catering to each user segment's needs and personality and ensure all outputs are brand-aligned.
Market Research, Client Segments, Brand Management
.png)
