Experience

Tile X Design  |  Canva, AdobeCC, Social Media, Mailchimp, Wordpress, WooCommerce

Owned website operations and digital platform management, evolving the role from showroom design into end-to-end website, content, and product information management. Led major website initiatives, improved UX through research and analytics, managed ecommerce product publishing, and developed scalable content systems supporting a catalog of more than 12,000 SKUs. Partnered with developers to implement website enhancements while establishing content governance and operational workflows across digital channels.

B2B Client - Industrial Recycling Industry  |  Canva, Adobe Illustrator

Developed and maintained digital content systems supporting ongoing marketing and communications initiatives for a B2B industrial client. Managed content production, visual asset organization, and campaign materials while ensuring consistency across digital and print channels through established brand standards and publishing workflows.

B2B Client - Wholesaler  |  Adobe InDesign, Google Sheets

Owned the development of a 1,200-product wholesale catalog by organizing product data, standardizing information, and building structured production workflows for Adobe InDesign Data Merge. Created scalable systems that improved efficiency and simplified future catalog updates.

B2B Client - Surfacing Industry  |  Google Docs, SEO Copywriting

Improved website performance through content strategy, information architecture, and user-focused optimization for a B2B client. Refined website content, landing pages, and digital resources while developing content recommendations that supported long-term website growth.

D2C Client - Ecommerce Startup  |  Canva, Wix Studio, Social Media

Owned the planning and launch of a 20-page ecommerce website, leading information architecture, content strategy, website design, and user experience. Developed scalable content systems, documentation, and maintenance recommendations that supported long-term website growth and operational efficiency. Utilizing my framework, the client grew their social media presence 1200% in the first year.