Experience

Tile X Design  |  Canva, AdobeCC, Social Media, Mailchimp, Wordpress, WooCommerce

When I started I was a showroom designer and Instagram manager. But then, I created the marketing department, managed two significant website builds, and grew the department's deliverables to include branding projects in both digital and print materials. In short, I designed the company's online presence from the ground up. My regular task rotation includes catalog design and copywriting, website content and product management, and ensuring branding consistency across all the company's digital and print media.

B2B Client - Industrial Recycling Industry  |  Canva, Adobe Illustrator

In my on-going partnership with this client, I have had the privilege to design graphics for in-house branding initiatives and design regular social media content in both static and video formats. Video content has included short form social feed posts and promoted social media advertisements. For a larger campaign, I designed an illustrated integrated system which involved a-frames, full banners, video, feed posts, and print flyer outputs. I also write short quips for the visual content.

B2B Client - Wholesaler  |  Adobe InDesign, Google Sheets

To accomplish the creation of a 1200 item wholesale product catalog, I designed a series of spreadsheets, tailored functions, and organized content. My primary goal was to ensure the successful Data Merge of all products, so upfront organization of all materials was the largest portion of this project. The Amazon-first client provided inspiration materials and a general template to start off the project, I fine-tuned, improved, and standardized the materials provided and ensured growth-driven adjustments could be made to the files and documents in the handoff materials.

B2B Client - Surfacing Industry  |  Google Docs, SEO Copywriting

I wrote short-form post content and formatted each variation according to the best practices for each social channel utilized. After a consultative website content review, I rewrote and expanded the content on four of the Client's landing pages using basic SEO practices. I also provided professional advice on marketing tools such as lead magnets and developed a reusable, user-friendly magnet document.

D2C Client - Ecommerce Startup  |  Canva, Editor X (Wix), Social Media

This project entailed creating an entire branding system for an e-commerce startup. The system included graphic and voice personality development, a 20-page website, and consultative services for branding, content, and marketing strategies. I also provided graphic design, content copywriting, and web design. I delivered the Client a comprehensive hand-off document that included growth recommendations, basic troubleshooting, and how-to's.