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Print and Digital Marketing
When I joined TXD, there was no established creative department or standardized process for developing marketing materials. Over time, I built and managed a creative workflow supporting the company’s marketing needs across digital and print channels, including social media content, email campaigns, sales materials, promotional graphics, and branded collateral.
My role extended beyond visual design to include content development, audience research, brand voice adaptation, and message strategy. Each project required balancing TXD’s informal, approachable personality with the needs of different customer segments, from residential designers to large commercial firms.
I developed an educational infographic flyer by combining research provided by company leadership with additional fact-checking and content refinement. I wrote technical but approachable copy tailored to a design-focused audience and paired it with a playful visual style that aligned with TXD’s conversational brand personality. The piece incorporated a QR code as a digital call-to-action, connecting print materials with online resources.
For a commercial design audience, I created a more formal product-focused brochure designed to support sales conversations. I developed concise product messaging, structured the content hierarchy, and incorporated project photography to showcase completed installations. The brochure was designed as a sales enablement tool, with branded contact information allowing individual sales representatives to use it as a customer-facing resource.
During the COVID lockdowns, I developed email content to help sales teams maintain customer engagement while traditional in-person interactions were limited. I created both visual and written content that reflected TXD’s approachable brand voice, incorporating custom graphics, illustrations, and engaging elements to make product communications more personal.
I also developed a product transition campaign after a manufacturer discontinued a top-selling collection and changed its brand identity. To address customer confusion around replacement products, I created coordinated messaging across multiple channels, including email and website content. The campaign included customer-focused copywriting, updated product information, and supporting digital content designed to guide customers through the transition.
Let these emails stand in for all the times we aren’t able to align our schedules, for the week it just wasn’t safe to stop by with samples, or for the day I missed you ‘cause -ya know- distance learning issues ... I know your time is precious, so I will keep them short ‘n’ sweet, but still interesting and diverse. And, you can always hit ‘reply’ if something piqued your interest! Get pumped for the next email!
