Print and Digital Marketing
A creative department only existed once I joined the company. Over the years, I have established one, grown it, and come to provide the same standards expected of a creative department at any other company. In addition to social media content, graphics, and email marketing, I have developed many print collateral assets that serve different company functions and promotions.
I conducted fact-checking and resourcing in conjunction with research material provided by the owner. I composed technical but creative informational copywriting in addition to the graphic design. The copy and visual voice leveraged the company's informal personality based on the client profile that would receive the flyer. The profile is predominantly women designers under 30 who design large and small projects across commercial and residential design fields. Playfulness was utilized in both the copy and graphics, making the information more receptive. A QR code on the back functions as a simple yet effective digital call to action.
The trifold brochure utilizes the company's formal personality. This brand collateral functions as a product menu and is elegant but straight to business. I wrote short-form copy and leveraged photography of commercial projects that featured the company's products. The target client profile was large commercial design firms, specifically designing for projects over $1m. The call-to-action functions as a business card; each salesperson has a branded flyer with their contact information.
Written at the height of the COVID lockdowns, sales staff needed help specifying client projects and getting new products seen because they relied heavily on in-person sample delivery and luncheons. Both design and copy utilize the company's informal personality. Alongside the copy, I used Blush illustrations, a playful background, and an SNL gif to humanize the salesperson and excite the recipient.
The manufacturer discontinued a top-selling collection, and there were many confusing redirect links because they also changed the brand's name. The clients needed more information about the replacement products, and we wanted to prompt them to go through us rather than the manufacturer's site. I designed a multichannel product announcement that included copywriting for each distribution point. The content leaned heavily into manufacturer images and utilized informative copy accompanied by a reaction GIF.
Let these emails stand in for all the times we aren’t able to align our schedules, for the week it just wasn’t safe to stop by with samples, or for the day I missed you ‘cause -ya know- distance learning issues ... I know your time is precious, so I will keep them short ‘n’ sweet, but still interesting and diverse. And, you can always hit ‘reply’ if something piqued your interest! Get pumped for the next email!
