Longform Marketing Copy
The manufacturer discontinued a top-selling collection, and there were many confusing redirect links because they also changed the brand's name. The clients needed more information about the replacement products, and the company wanted to prompt them to go through us rather than the manufacturer's site.
I designed a multichannel product announcement that included copywriting for each distribution point. The content leaned heavily into manufacturer images and utilized informative copy accompanied by a reaction GIF. Website content included updated SEO product descriptions/on-page copy, hero banners, and a full-length SEO blog announcement.
For years, Ashbury has been a staple in subway tile installations with our clients because of its elegant, neutral colors and dynamic surface offerings, which range from traditional decorative reliefs to sleek beveled edges. But even the best of the best need to retire someday. Pure by Sonoma recently received an upgrade to meet the expectations long-established by the Ashbury line.
