RW Website

Brand Development & E-Commerce Website Design

RW initially engaged me to develop a social media marketing strategy for a new e-commerce brand. As the project evolved, I expanded my role to support the development of the company’s brand identity, digital strategy, and website experience.

I developed the brand’s foundational visual system, including color palette, creative direction, digital assets, and design standards to establish a cohesive identity across customer touchpoints. I also consulted on website strategy and ultimately designed and built the company’s website, creating a digital experience that aligned the brand’s visual identity with its e-commerce goals.

The website development process included UI/UX-informed design decisions, page structure planning, content development, asset sourcing, graphic design, and foundational SEO implementation. I created and optimized short-form website copy, organized visual assets, and built a user-focused experience designed to support product discovery and brand awareness.

This project required managing the full digital development process from brand strategy through website execution, balancing creative direction, content needs, and practical website functionality to create a complete online presence for a growing e-commerce business.

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Excerpt

Floral faves for days.
Forget the mess of real flowers, artificial wedding floras are hypoallergenic and wont wilt! From large gatherings to intimate events, small pieces or large custom arrangements, RoundWreath will beautify your special occasion.

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Documentation

Video: Homepage Scroll

PDF: Project Final Deliverables

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Images