.png)
Social Strategy Design
RW initially engaged me to develop a social media marketing strategy for an emerging e-commerce brand. I created a marketing proposal that included competitive market research, campaign recommendations, and a roadmap for building brand awareness and establishing a consistent digital presence.
As the project expanded, I provided consultation on website direction and developed a proposed framework for the brand’s visual identity and digital experience. I worked with the client to establish foundational brand standards, including visual guidelines, messaging direction, and a consistent tone of voice that reflected the brand’s approachable, feminine, and informative personality.
I also developed a social content system designed to create consistency across campaigns and ongoing posts. Using the brand’s color palette and visual identity, I created reusable design layouts, organized content assets, and provided guidance on copy structure, content planning, and future content opportunities.
Following the handoff, the client continued building the brand using the systems, assets, and strategic direction established during the project. The account grew from approximately 400 followers at the time of handoff to 26,000 followers over the following two years.
We all know that champagne is the official drink of celebrations.🍾 It’s a symbol of luxury, glamour, and fun. But what if we told you there was another way to celebrate with champagne? A way that doesn’t involve drinking it or spilling it on your table linens? Well, here it is! 🙌
