Social Strategy Design
Initially, I proposed a contract to design, implement, and manage RW's social media marketing as an E-Commerce startup. Later, I consulted on web design and clinched a proposed contract to build their branding and website. This document provides the marketing proposal with competitive market research and campaign and growth suggestions.
I worked with the Client to establish brand standards, and the standard voice blossomed into a conversational, feminine, and informative voice without being inauthentic. The Client is a sole operator, so this only felt natural, considering she would only be hiring marketing services in the short term. Utilizing the brand's bold color-blocking palette, I interspersed those colors into designs for social ad campaigns and feed posts.
Brand-new online presences take time to grow, but utilizing the asset library I compiled, layouts I established, and the roadmap I laid out, the Client's account went from 400 followers at hand-off to 26k two years later. I provided tips on copy format and consistency, content strategies, and additional coaching on the types of content the Client should pursue.
We all know that champagne is the official drink of celebrations.🍾 It’s a symbol of luxury, glamour, and fun. But what if we told you there was another way to celebrate with champagne? A way that doesn’t involve drinking it or spilling it on your table linens? Well, here it is! 🙌
